Groupe Afristar

Context

Groupe Afristar is a West African freight, logistics, trading and transport group with more than ten years in business. It runs three distinct lines of business under one name:

• Logistics: air, sea and road freight, customs clearance, warehousing and project cargo.
• Trading and marketing: exporting tropical commodities such as cocoa, sesame and cashew, and distributing FMCG brands including UAC Foods, Cadbury and Chi Limited.
• Transport: passenger and cargo routes across Côte d'Ivoire, Ghana, Togo, Benin and Nigeria.

The group has offices in Lomé, Cotonou and Lagos. Its clients range from international food brands to individual travellers, and they all needed one place to understand what Afristar does and how to reach the right office.

The challenge

Three businesses, three audiences and three countries had to fit into one coherent site. A shipper looking for customs support, a brand looking for a distributor and a passenger looking for a route each had to find their part quickly, without the site feeling like three separate companies stitched together.

What I built

One brand, three business lines. The home page introduces the group, then splits clearly into Logistics, Trading & Marketing and Transport, each with its own service pages. A hero slider leads with the group's headline offers: global freight, tropical commodities and end-to-end logistics.

Service pages that explain the offer. Each service, from integrated logistics and customs compliance to warehousing, project cargo and trade advisory, has its own detail page. A simple four-step work process (consultation, cargo pickup, customs clearance, delivery) shows prospective clients what working with Afristar looks like.

A gallery filtered by business line. The gallery shows the group's work in the field, such as product launches like Zuri and Gala Chin Chin in the Togolese market. Visitors can filter it by Logistics, Trading & Marketing or Transport.

Regional presence and trust. Every page lists the Togo, Benin and Nigeria offices with a named manager and phone number. Partner logos from brands such as Cadbury, Mondelez and UAC Foods appear alongside the team pages.

A direct route to sales. A persistent "Make a quote" call to action leads to the contact page and form, so any visitor is one click from the sales team.

Technical approach

The site is built with Next.js and Tailwind CSS. Services, projects and team members each use a dynamic route, so adding a new service or gallery entry doesn't need a new page. Images are served through Next.js image optimisation, which matters for a photo-heavy site viewed on mobile connections across the region.

Outcome

The site is live at groupeafristar.com and is the group's main digital presence. It presents a multi-country, multi-business company as one clear, trustworthy brand.